Everyday practicality. Strong value. Firenza.

Sumo Firenza

The clear choice for cost-conscious drivers.


“Firenza” stands for excellent value for money. Solid basic quality at a fair price — exactly what budget tyres are all about.
Depending on the model, Firenza caters to different needs: everyday use, urban driving and short journeys — without putting a strain on your wallet.

Details

Not everyone needs premium tyres. For many driving profiles, everyday practicality is perfectly sufficient. This is exactly where Firenza comes in: solid build quality, an affordable price and good comfort — no frills, just a clear focus on everyday use and value for money.

We offer five summer tyre variants, ensuring you can find the right tyre to suit both your budget and your driving needs.

Our models:

  • Nuovo Cargo
  • Nuovo Pure Drive
  • Nuovo S
  • Nuovo ST-07
  • Nuovo Tera Extreme

Also available to order as

Complete wheel

With our complete wheels, you get not only affordable tyres but also perfectly matched AUTEC rims.

Ready to fit, safe, and immediately ready for use.

Configure your complete wheel now & compare prices!

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